The role of data in shaping effective student support strategies has never been more critical. As higher education institutions navigate evolving student expectations and mounting pressure to enhance retention and success rates, the capacity to harness data for informed decision-making emerges as a key differentiator. A survey conducted by Vygo in March 2025, gathering insights from Higher Education Executives across Australia and New Zealand, offers a revealing glimpse into the current landscape. While many institutions acknowledge data’s value, its application remains uneven. This blog analyzes the state of data usage in higher education, pinpoints persistent challenges, and investigates how institutions can close the gap to fully realize data’s potential.
The Current State of Data-Driven Decision-Making
The findings reveal a distinct pattern:
- 77% responded, “Moderately. We use data in some cases, but want to use it more,” reflecting broad recognition of data’s potential alongside a clear intent to expand its application.
- 17% indicated, “Not at all. We struggle to get access to the right data or have clear systems to use it,” highlighting significant structural or operational impediments.
- 3% answered, “Very effectively. We use data in all our decisions,” representing a small yet significant cohort of institutions excelling in this domain.
These results resonate with wider research trends. A 2023 EDUCAUSE study found that while 85% of higher education leaders consider data analytics vital for student success, only 41% believe their institutions leverage it effectively. The Vygo survey reinforces this disparity, indicating that moderate use predominates, yet the appetite for advancement is nearly ubiquitous.
Pathways to Data-Driven Excellence
Shifting from moderate to advanced data utilisation demands a comprehensive strategy. According to research from the Higher Education Policy Institute (HEPI), institutions that implement integrated analytics platforms experience a 15% increase in student retention within two years. Below are practical steps universities can adopt:
- Invest in Integrated Platforms: Solutions that unify data from Learning Management Systems (LMS), Student Information Systems (SIS), and engagement metrics offer a holistic perspective on student performance and needs.
- Enhance Data Literacy: Equipping staff and faculty with the skills to analyse and apply data ensures that insights lead to meaningful support initiatives.
- Prioritise Real-Time Insights: Transitioning from static reports to dynamic, real-time analytics enables institutions to detect at-risk students early and respond proactively.
Swinburne University: A Case in Point
The Vygo survey highlights a pivotal moment for higher education: while most institutions are ready to enhance their data practices, many are held back by issues of access, infrastructure, or capability. The 3% achieving exceptional data use illustrate that surmounting these challenges is both feasible and revolutionary. By embracing integrated technologies, promoting data literacy, and focusing on real-time insights, universities can fully harness data to elevate student support.
Ready to elevate your institution’s data strategy? Book a demo with Vygo today to see how we can support your shift toward impactful, student-focused decisions. .